Tomorrow's Agriculture Starts Today
We Made
a Promise
Our goal is to gain environmental impact through agroecological systems that enhance preservation and regeneration, social impact through the ethical and just distribution of revenue, and health impact through strategies that would allow prosperous holistic impact on soil, plants, animals, and humans and our planet.
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THRIVU initially will focus on 5 products that have been selected as a result of their potential impact and alignment with our values; chocolate, coffee, milk, wine, and horticultural products. We have found out that the best way to start regenerating our broken agricultural system is to enhance the added value retained in the places where products come from. However, producers (humans) are a keystone specie that under thriving conditions manage our ecosystems properly, but are not compensated adequately.
Regeneration:
The true story of regeneration is ultimately where we want to be, it’s what our vision is focused on. Currently, a significant proportion of land where our food grows has deteriorated to the point that fertility has been significantly compromised. As you go through astonishing ecosystems and biomes in most places, you see huge empty gaps, deserts, or eroted places that once were cleared for use with monocultures using an extractivist linear model, and now abandoned. THRIVU's goal is to change that by using a holistic regenerative approach...